‘Bluey’ has become a dominant global entertainment franchise

The world domination of kids’ show “Bluey” continues to reach new heights. The Australian-made series about an adorable family of dogs has consistently topped viewership charts and is celebrated for its appeal to both children and adults. See America's Hottest Brands 20 brands that are trending in 2024 Click here The show, distributed on Disney+, Disney Channel and Disney Junior in the U.S., was the second most-streamed in 2023, according to Nielsen. “Bluey” was viewed for a total of 43.9 billion minutes in the U.S. last year, double its viewership the year prior. And it has remained among Nielsen’s weekly streaming top 10 so far this year, marking 63 consecutive weeks in the top ranks as of writing. View this post on Instagram A post shared by Bluey (@officialblueytv) The franchise itself is worth approximately $2 billion after only three seasons, according to Bloomberg. “Bluey” was created by Queensland-based Ludo Studio and is broadcast by the Australian Broadcast Company in its native land; across the rest of the globe, it’s distributed by BBC Studios. In 2023, BBC Studios reported its fiscal-year consumer products revenue had grown 10% thanks to “Bluey” merchandise. Such products include collaborations with the likes of clothier Zara, meal-kit service Home Chef and experiential retailer Camp. View this post on Instagram A post shared by Home Chef (@realhomechef)

‘Bluey’ has become a dominant global entertainment franchise

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