Kai Cenat is setting the new standard in livestreaming

Uninterrupted 30-day streams. Collaborations with high-profile celebrities such as Tyla, 21 Savage and Kevin Hart. Tens of thousands of viewers while sleeping. These are merely a few ways that YouTuber and Twitch streamer Kai Cenat, 22, is breaking the mold. See America's Hottest Brands 20 brands that are trending in 2024 Click here Cenat, who currently has the most subscribers globally on Twitch, is constantly finding new ways to entertain his massive audience. He recently struck gold with the notoriously difficult video game Elden Ring, which he streamed from start to finish for 167 hours. (Cenat also created a short film to promote his second Elden Ring marathon, which he shared on social media, racking up 2.8 million views on X alone.) PLAYING ELDEN RING DLC UNTIL I BEAT IT JUNE 21ST AT 6PM EST ❗️[100+ HOUR STREM] pic.twitter.com/xmkNdKdIr2— AMP KAI (@KaiCenat) June 20, 2024 Cenat’s streams are also providing an enormous platform for brands. During his first stream with Hart—which peaked at nearly 400,000 concurrent viewers, according to Streams Charts data—the duo sported matching tracksuits from Fabletics, an activewear brand that Hart has partnered with since 2020. @kai_cenat ♬ original sound - Kai Cenat And Cenat’s meteoric rise isn’t confined to Twitch. The 2024 Streamer of the Year was recently featured in a spot for Fortnite’s newest game mode, Reload (video below), and in November made a cameo in the Paramount movie “Good Burger 2,” appearing alongside celebrities including Pete Davidson, Mark Cuban and Rob Gronkowski. But it hasn’t always been smooth sailing for Cenat. Last August, his in-person fan meetup and giveaway resulted in a massive riot in New York’s Union Square, with thousands of teens and young adults swarming the park.

Kai Cenat is setting the new standard in livestreaming

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