Nintendo’s Super Mario Bros. has always been an iconic gaming brand. So when it was announced that the two Italian brothers from Brooklyn were set to hit the big screen, there was understandable buzz around the film. “The Super Mario Bros. Movie” is currently the highest-grossing film of the year, exceeding $1.3 billion in sales globally in June. As a result, it became the second-biggest animated film of all time with sales just behind 2019's “Frozen II.”
The film bred some interesting collaborations with brands such as Truff, Lush and Shake Shack. Footwear company Red Wing tapped into sneaker culture when it brought Mario's iconic boots to life and unveiled them at the Nintendo Store in New York.