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The trendiest brands in America today have managed not only to thrive in the most trying of circumstances, but are well positioned to continue the momentum past the crisis of COVID-19. Ad Age’s annual list of America’s Hottest Brands chronicles the rise of the buzzy marketers that are having a moment.

Watch as we talk to some of the executives behind these brands to find out how they got to where they are today, and look at what’s ahead for them in 2021.

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AD AGE IN-DEPTH: HOTTEST BRANDS AGENDA

Welcome remarks

The new breed of retail
Jason Brown, chief marketing officer, NTWRK
Ed Plummer, chief marketing officer, Dick's Sporting Goods
Dennis Seydel, chief brand officer, FIGS
Moderator: Adrianne Pasquarelli, senior reporter, Ad Age

No cookies? Don't crumble: How to industry-proof your business
Sponsor session
Elizabeth Brennan, head of advertiser strategy, Permutive
Interviewer: Natalie Zfat, Studio 30 contributing editor, Ad Age

#CultureTags
Eunique Jones Gibson, founder, CultureTags
Interviewer: Jessica Wohl, senior reporter, Ad Age

Rebranding the future of work
Sponsor session
Lars Asbjornsen, senior VP of marketing, Upwork
Interviewer: John Dioso, Studio 30 editor, Ad Age

Shades of grey
Berner, founder and CEO, Cookies
Matt Kalish, co-founder and president, DraftKings North America
Moderator: E.J. Schultz, news editor, Ad Age