What advice would you give your younger self?
Be humble. Nothing keeps you more grounded than a dose of humility and it serves as a reminder that even your greatest accomplishments are never achieved without others. Be brave. Know when it’s time to think differently and get comfortable with risk because when you think about it, there’s never a bad time to make a bold decision. Be motivated. Drive comes from within, so challenge yourself to out-hustle. Coincidentally, that’s the same advice I reinforce with my two young daughters.
What’s the biggest risk you’ve ever taken?
Joining Crocs, which at the time was an underestimated brand on the wrong end of meme culture. We knew at the onset of our transformation that we had an incredible opportunity to drive brand relevance, but what I didn’t see from the outside was this loyal and passionate fan base—they call themselves Croc Nation—standing up to defend Crocs. To this day we’re still a brand that lives for our fans, and that insight lies at the heart of our consumer-centric strategy.
If you weren’t doing your current job, what would you be doing and why?
An architect, because architecture balances structure and strategy with creativity. Even within the confines of four walls, every project is its own blank canvas.
What should the industry do to encourage more women and people of color into its ranks?
Stop sitting in a room and guessing. Meaningful change starts on the inside and works its way out, which means companies must broaden their perspective by ensuring everyone has a seat at the table.
At Crocs, our people are the best representation of our values and our brand. Yes, two-thirds of our senior leadership team is female and more than half of our workforce identifies as people of color, but more importantly, what we stand for—individuality, uniqueness and self-expression—has become the ethos of everything we do. When we say ‘Come As You Are,’ we mean it.
As a female leader, my path was carved by those before me, including some remarkable women that I get the chance to collaborate with today. I only hope our generation continues to pave the way for stronger, more equitable representation in the workplace.