TV shows may go off the air and magazines may go out of print, but
the brands behind them don't necessarily die. And that's why we
like what Conde Nast has done with Gourmet, using a free lifestyle
iPad app to revive the much-loved foodie icon in a lower-cost,
direct-to-consumer way. Issues incorporate classic Gourmet stories
and recipes, plus some new blog content and smart tablet-publishing
ideas, such as social gameplay mechanics to provoke readership and
participation, and clever sharing features (note to other iPad
magazine developers: the iPad is connected to the web). It topped
the iTunes list of free lifestyle iPad apps for 10 straight days
after its Sept. 23 launch.
