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Newfronts

NewFronts Day 1—how YouTube is competing with TikTok and NFL ad updates

Youtube Shorts (Youtube)
May 02, 2023 03:44 PM

Welcome to Ad Age’s NewFronts 2023 newsletter. We’ll be sharing a daily roundup of events, interviews and sessions from the Interactive Advertising Bureau's dog-and-pony show throughout the week. You can find all of Ad Age's NewFronts coverage here.

Featured Stories

Accounts in Review
Ikea hires David and Alma following a fiercely contested US agency review
Accounts in Review

The WPP and Omnicom Group agencies will launch creative work for the retailer this fall.

EL
By:
Ewan Larkin
BB
By:
Brian Bonilla
Ikea hires David and Alma following a fiercely contested US agency review
Retail
Why American Eagle is launching its first Substack to court Gen Z amid shopper slowdowns
Retail
AP
By:
Adrianne Pasquarelli
Why American Eagle is launching its first Substack to court Gen Z amid shopper slowdowns
Creativity
McGarrah Jessee is sending thumbs-up trophies to other agencies doing good work
Creativity
TN
By:
Tim Nudd
McGarrah Jessee is sending thumbs-up trophies to other agencies doing good work
TV Upfront
17 hot take predictions for the TV upfronts
TV Upfront
PH
By:
Parker Herren
17 hot take predictions for the TV upfronts

Latest News

Netflix redesigns service for games, live programming
Xochitl CEO on why the snacking brand inked deals with Jimmy Fallon, Cholula
Day One Agency’s Brian Tsao on embracing uncertainty by asking one key question
Why single-take storytelling is winning attention—and what advertisers can learn
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See More in Newfronts

How Tubi is positioning its ad products for buyers leaving traditional TV
How TikTok aims to connect with brands at NewFronts
Why Roku is skipping the NewFronts this year and what it means for marketers
Inside LinkedIn’s first NewFronts presentation and fast-growing creator strategy
Staying current is easy with newsletters delivered straight to your inbox.