How Obsidianworks’ Ashley Brabham drove diverse storytelling at Target

At a time when many brands are putting DE&I promises on the back burner, Ashley Brabham is forging ahead with helping brands prioritize multicultural marketing. The account director at Obsidianworks spent last year on the agency’s Target account, which Obsidianworks said contributed to its 287% rise in annual scope for the retailer. Target is now Obsidianworks’ largest account. See all of the 2024 Small Agency award winners here One example of Brabham’s work for Target is the brand’s Black Beyond Measure campaign, which showcases Black-owned brands. One 30-second spot shines a spotlight on brands including BLK & Bold coffee and a “Little Leaders: Bold Women in Black History” book. Brabham also worked on Target’s “We’ve Got Love for Local” campaign, which prioritized authenticity rather than staged photo shoots. Through her encouragement, the retailer cast real community members in campaigns instead of actors for local store openings. A 13-year agency veteran, Brabham has worked at Obsidianworks for more than two years, following stints at Walton Isaacson and Campbell Ewald. For the last four years, she has also been running her own candle business, MAKTUB Studio Candles, which includes signature scents inspired by music albums. See all of the 2024 Small Agency award winners here

How Obsidianworks’ Ashley Brabham drove diverse storytelling at Target

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