The pandemic hasn’t been easy on experiential marketing, but NVE Experience Agency has defied the trend in a big way. The Los Angeles shop grew revenue almost fourfold to $16.5 million last year and expects to increase revenue nearly fivefold again this year to $80 million.
NVE saw explosive growth with NBA, FX and Don Julio Tequila
NVE has built a comprehensive offering through acquisition and organically. That includes buying The Future Party, a community-based media company that produces content and experiences for tens of thousands of influencers, tastemakers and entrepreneurs. NVE also has built an experiential publicity department, content department, creator marketing department, inclusive marketing department and an interactive division called Cognition.
For the NBA, NVE helped drive awareness around the 2021 playoffs by joining the league and other partners in launching a creator house. The “NBA House” became a tool for the NBA’s sales arm working with five brand sponsors and 20 other partners to create sponsored and branded content. A group of 14 influencers across numerous specialties produced 525 pieces of content that spawned 4.2 million interactions and 161 million impressions.
For FX, NVE created a campaign to launch the network’s #AmericanHorrorSummer and “American Horror Story: Double Feature” by producing the AHS Night Bites Bakery, a macabre after-dark bakery serving treats that celebrated the 10-year legacy of the series. As the campaign toured the U.S., it generated press coverage totaling 203 million impressions.
A Cinco de Mayo campaign for Don Julio Tequila included working with Mexican artist Claudio Limon to create an “Automatic Tequila Machine” in Los Angeles that digitally dispensed “Cinco” bills consumers could redeem for $5 each at local establishments. NVE also worked with Limon to create the brand’s first NFT, which sold at auction to the Tequila Don Julio Fund. It all created more than 414 million earned and 900,000 social media impressions.