So it’s no surprise Colossus last year saw a major jump in its design work. The capability drove 1,000% year-over-year revenue growth, according to the agency. This year, Colossus spearheaded a global rebrand for CyberArk, packaging projects for Gillette and identity assignments for Amazon. The shop also undertook what it referred to as its most ambitious design project yet: rebranding the Boston Symphony Orchestra and its four sub-brands.
To create the new identity for the 143-year-old music institution that has hosted musicians including Duke Ellington, Ray Charles, Ella Fitzgerald and The Who, Colossus focused on modernizing the brand. Specifically, the agency wanted to dispel the notion that the symphony was exclusive, elitist and inaccessible to younger audiences while honoring its history.
The color palette the agency chose for the rebrand was derived from the historical lineage of the brand, alongside modern influences. The fonts are optimized for maximum readability and understated elegance.