How Cornett married horse racing and sneaker culture

When you think of Lexington, Kentucky, what comes to mind? For some, it’s horses … with custom sneakers. VisitLEX, Lexington’s convention and visitors bureau, tapped Cornett to frame the city as a travel destination while supporting local businesses in the process. Around the 2022 Breeders’ Cup, Cornett focused on Lexington’s claim as the Horse Capital of the World, and partnered with local sneaker artist Marcus Floyd to make “Horse Kicks”—sneakers for horses. Ad Age Small Agency Awards See all of the 2023 winners Click here The shoes took inspiration from Adidas, Nike, New Balance and Air Jordans. A fun website and a pop-up in downtown Lexington helped Horse Kicks garner an estimated 3 billion earned media impressions. @lukadoncic Link in bio! 🐎 Jordan Luka 1 Horse Kicks: set of matching custom sneakers created in collaboration w/ @horsekickslex ♬ original sound - Luka The Indianapolis Colts tweeted about it. Basketball player Luka Dončić had a pair made. NFL teams, NBA superstars and major brands asked for custom orders. And 10% of all Horse Kicks profits benefit central Kentucky charities. Ad Age Small Agency Awards See all of the 2023 winners Click here

How Cornett married horse racing and sneaker culture

Featured Stories