Exverus Media democratizes data and AI for small brands

Exverus Media was using artificial intelligence to improve media buying decisions well before last year's release of ChatGPT started the AI hype. The agency uses AI to measure the effectiveness of media channels in the same way that holding companies do for Fortune 500 companies, but exclusively for clients with media budgets between $2 million and $50 million. In this way, it's helping democratize data-driven measurement. Ad Age Small Agency Awards See all of the 2023 winners Click here The agency started Retail Media Partners, a programmatic trade desk and retail media division, last year to give big agency network-level retail media solutions to its small clients. Exverus' boundary-breaking practices led to nine new client wins and 48% growth in 2022. The agency, which has 36 full-time employees, calls itself a “female-majority, minority-majority” shop helping to bring more inclusivity to the ad world. This allows Exverus to give challenger brands a fighting chance against bigger rivals, the agency said. For Kum & Go, a Midwestern chain of gas stations and convenience stores, Exverus convinced Gen Z and millennials to consider it more as a “restaurant that serves gas” through a new fresh food menu; mobile fuel payment options; and a social, CTV and out-of-home media campaign comparing its menu to the “sad” convenience store food of rivals. Average weekly sales in the first 10 weeks of the campaign rose 157%, store visits doubled and foot traffic from Gen Z alone increased 57% in one month. Exverus Media helped Stella & Chewy’s, a new entrant in the raw pet food space, become a category leader in three months thanks to a campaign that included personal Spotify playlists and a big social media push targeting devoted young pet parents. That effort increased brand searches 10.5% from 2021 to 2022. Ad Age Small Agency Awards See all of the 2023 winners Click here And an out-of-home campaign for Jovē, a new alkaline water that the agency set out to prove is a clinically backed way to improve skin health, drove a 12%-to-32% sales lift across various key markets for the brand, giving it the edge to compete against bigger rivals such as Fiji and Essentia.

Exverus Media democratizes data and AI for small brands

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