Having street artists on staff is just one way Exverus Media stays tapped into culture
Exverus Media was born four years ago as a three-person shop working solely on Clif Bar. The media agency has since exploded, posting 300 percent growth in revenue since its founding, scoring assignments from brands including Coca-Cola, Post, Walmart and MasterClass. Last year alone, the agency’s revenue grew to $3.3 million from $2.7 million.
Exverus pitches clients on its ability to partner with advanced data players including Oracle Data Cloud, Google, MIQ and Concentric, which helps brands with smaller budgets “punch above their weight.” The shop’s founders—President William Durrant, Head of Strategy and New Business Talia Arnold and Head of Operations Jack Win—have staffed the agency with strategists plus unconventional talent, including street artists and avid Netflix consumers, to stay directly tapped into culture.
This cultural insight led Exverus to entice, rather than lecture, people to consume more plants for client Suja Juice, an organic juice company partially owned by Coca-Cola. The agency crafted a living wall last year using outdoor media that brought hundreds of plants to life for 10 million people in urban areas, leading Suja to see 18 percent in sales growth.