I wanted to reach out to you all and let you know that Ad Age is here to help you through this time of instability. Small shops and startups in particular are a hardy lot, and may even be better equipped than larger rivals to ride out the economic storm caused by the coronavirus. But we also believe there is power in sharing and that there are lessons to be learned that can strengthen the small agency community overall.
For starters, I want to assure you that our Small Agency Awards will be proceeding as usual—with one small change. The entry forms ask for revenue figures and we will still be requiring them. However, given current economic headwinds, no entry will be penalized for showing a loss. This is a hard time to win new business and convince clients to spend more, so rest assured that a dent in your financial column will not rule you out from being considered for an award. What counts, as always, is your creative product, your strategic thinking, your outcomes for clients and your responsiveness to your employees.