Loop understands the internet. That’s been this agency’s clear identity since the meme master launched in September 2022.

The Brooklyn, New York-based shop said it grew revenue nearly fourfold from 2022 to 2023, and is on track to grow another 20% this year.

Loop lives its mission. Visitors to the agency’s website can play a live claw machine game for the chance to win a real teddy bear. The site garners hundreds of players a week. The agency also has a meme account, “Silencebrands,” that has 26,000 followers on Instagram.

However, the real proof of Loop’s internet expertise is its client work.

For Duolingo, Loop created a 10-part comedy series called “Living With Lily” that made its cult favorite character Lily the star. The show was a satire on ’90s sitcoms and was the first show to launch on YouTube Shorts.

The show garnered more than 60 million organic views, four million likes and 700,000 new followers across TikTok and YouTube, the agency said. The @Lily TikTok account grew from zero to more than 345,000 followers.

To promote the 2023 “Teenage Mutant Ninja Turtles: Mutant Mayhem” movie, Loop resurrected the classic “Turtle Boy” meme from 2007 in which a child painted as a zombie went viral for saying “I like turtles.” Jonathan Ware (“Turtle Boy”) resurrected his meme role for a campaign promoting the movie in which he pretended to review it. Ware also participated in an interactive live show on TikTok during which viewers engaged with Ware through challenges that appeared throughout the stream.

Ware’s review of the movie received more than 109 million views, more than 80 organic press stories and 3.6 million likes across social platforms, according to Loop.

Employee management company Deel hired Loop for its first broadcast spot, in which the agency recreated the “This Is Fine” meme to represent how complex managing workplace needs without Deel can be.