Small Agency of the Year, Northeast, SiIver: Concept Farm
This 51-person full-service agency is based in New York, but has a 0% ego policy. Concept Farm prides itself on collaboration as well as stretching client budgets while streamlining the creative and production processes.
Top clients include Bowlmor/AMF, ESPN and Aruba Tourism, for which it created a fresh campaign that didn't rely on those heavily photoshopped shots of oceans and palm trees. Instead, it focused on visitors who returned to the island year after year, putting them front and center of an effort that included out of home, video, print, digital -- and a heated pop-up beach in the middle of Times Square on Valentine's Day.
Concept Farm is also honored this year as the silver winner in digital Campaign of the Year for ESPNW's "98 Days to Shine" effort.