ZenBusiness’ anthem is for those ‘sick of corporate bullsh*t’

ZenBusiness gets right down to it in its case study: “This campaign is for everyone who is sick of the corporate bullsh*t.” So begins an anthem for every aspiring entrepreneur who dreams of busting out on their own. The video, done by Joan Creative for the tech platform that helps new businesses get their start, explodes with anarchy and is themed “Welcome to the Uprising.” As we watch, a woman storms through an office, hurling keyboards, crashing through doors, scarfing down executive lunches and generally raising holy hell with a golf club as brainwashed corporate drones work on. Ad Age Small Agency Awards See all of the 2023 winners Click here It’s the filming and soundtrack that make the spot particularly powerful, along with its perfectly timed message, coming amid the Great Resignation and quiet quitting—although this campaign is anything but quiet. The push also encompassed outdoor and social with provocative elevator ads reading, “When it opens, what if you didn’t go through it?” and outdoor boards in commuting locations with the message, “Whose dreams are you commuting to?” During the tech layoffs last November, ZenBusiness offered to pay for registration on its service to assist workers starting their own businesses. “This campaign is an invitation to anybody who has wondered whether or not there’s a job out there that might be more fulfilling than their current grind,” said Michael Fanuele, senior VP, brand and strategy at ZenBusiness. “Now is the time to seize what’s yours.” Joan said that the campaign spurred a 170% increase in visits to the ZenBusiness site and 78 million impressions. But the agency seemed most excited about another aspect of the campaign. “Bosses everywhere freaked out,” it wrote in its entry. Ad Age Small Agency Awards See all of the 2023 winners Click here

ZenBusiness’ anthem is for those ‘sick of corporate bullsh*t’

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