Super Bowl

Behind AB InBev's Super Bowl strategy—Bud Light's new tagline, Michelob Ultra's 'Caddyshack' play and Bud goes regional

Packed bottles of Michelob Ultra beer move down a bottling line at the Anheuser-Busch Budweiser Brewery in St. Louis, Missouri (Bloomberg LP)
January 19, 2023 12:00 PM