Super Bowl

Behind AB InBev's Super Bowl strategy—Bud Light's new tagline, Michelob Ultra's 'Caddyshack' play and Bud goes regional

Packed bottles of Michelob Ultra beer move down a bottling line at the Anheuser-Busch Budweiser Brewery in St. Louis, Missouri (Bloomberg LP)
JS
By:
Jon Springer
January 19, 2023 12:00 PM

Featured Stories

Food & Beverage
How Heinz ketchup is fighting hot sauce at breakfast

The condiment maker has put ketchup in syrup bottles in diners as part of a campaign that includes Reddit, outdoor, social, TV and celebrity Gil Ozeri.

EW
By:
Erika Wheless
How Heinz ketchup is fighting hot sauce at breakfast
Accounts in Review
Ulta Beauty hires VaynerMedia—behind their ‘modern AOR’ relationship
BB
By:
Brian Bonilla
Ulta Beauty hires VaynerMedia—behind their ‘modern AOR’ relationship
AI
How Apple’s new AI image search gives brands another marketing channel
AH
By:
Asa Hiken
How Apple’s new AI image search gives brands another marketing channel
Cannes Lions
Cannes Lions 2025 schedule—events for CMOs, creatives, ad tech leaders and more
SS
By:
Sabrina Sanchez
Cannes Lions 2025 schedule—events for CMOs, creatives, ad tech leaders and more