Super Bowl

Behind AB InBev's Super Bowl strategy—Bud Light's new tagline, Michelob Ultra's 'Caddyshack' play and Bud goes regional

Packed bottles of Michelob Ultra beer move down a bottling line at the Anheuser-Busch Budweiser Brewery in St. Louis, Missouri (Bloomberg LP)
JS
By:
Jon Springer
January 19, 2023 12:00 PM

Featured Stories

Resources
So you’re graduating and want a marketing career—tips from ad industry leaders
Resources

CMOs, creative and agency leaders share advice on how to break into the industry.

AA
By:
Ad Age Staff
So you’re graduating and want a marketing career—tips from ad industry leaders
Winners and losers
Marketing winners and losers of the week
Winners and losers
AP
By:
Adrianne Pasquarelli
|
ES
By:
E.J. Schultz
Marketing winners and losers of the week
Agencies
This organization wants to win over Gen Z with the peanut industry’s version of ‘Got Milk?’
Agencies
BB
By:
Brian Bonilla
This organization wants to win over Gen Z with the peanut industry’s version of ‘Got Milk?’
Agencies
Agency layoffs—how to know if you’re at risk and what to do next
Agencies
LR
By:
Lindsay Rittenhouse
Agency layoffs—how to know if you’re at risk and what to do next