Super Bowl
Behind AB InBev's Super Bowl strategy—Bud Light's new tagline, Michelob Ultra's 'Caddyshack' play and Bud goes regional
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Packed bottles of Michelob Ultra beer move down a bottling line at the Anheuser-Busch Budweiser Brewery in St. Louis, Missouri
(Bloomberg LP)
By:
Jon Springer
January 19, 2023 12:00 PM
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