Anyone clueless about what the heck Rakuten is might not be after seeing the company’s Super Bowl spot, which features actress Alicia Silverstone reprising her role as Cher from the 1995 hit movie “Clueless.”
Following the release of last week’s teaser, which had Silverstone again donning her iconic yellow plaid suit, Rakuten released the 30-second spot today, along with a longer 60-second version that will air on digital channels.
In the ad, Silverstone tells a class full of high school students how Rakuten can help them gain money by giving cash back from shopping. The ad also stars actress Elisa Donovan returning as Cher’s nemesis and unfortunate debate opponent Amber.