Amazon released its Super Bowl ad, starring Ellen DeGeneres and Portia de Rossi, and it imagines a world before Alexa, the voice-activated assistant.
The humorous spot is set to run in the third quarter on Sunday, and it is 90 seconds long. The ad begins with DeGeneres wondering what life would be like without the always-on Alexa available performing routine tasks. That’s when the commercial takes a trip back in time.
The ad steps back in time, from Victorian England, the Elizabethan times, the Old West and the Middle Ages all the way up to the Nixon era. The joke about Nixon is that his assistant does not erase his tapes. Get it? His presidency was tarnished when hours of recordings from his White House emerged.