Avocados From Mexico is backtracking on its plans to use ChatGPT in its Super Bowl ad.
The produce marketer originally planned to use a QR code in its commercial that would link to the generative AI tool, Ivonne Kinser, Avocados From Mexico’s VP of marketing and innovation, told Ad Age last month. Once on the landing page, the idea was users would be asked to press a button to generate a tweet. On the backend, this information would be fed into ChatGPT, and the bot's response would appear as text on the landing page. The user would then be encouraged to tweet text during the game.
“We would like to clarify that Avocados From Mexico is not using ChatGPT and while we were testing OpenAI's GPT-3 technology for a small component of our Big Game Campaign, we are not moving forward with that component at this time,” a spokesperson said via email.
Avocados From Mexico still plans to use a QR code that leads to an interactive online experience, “and we’re eager to explore how we can use Open AI’s GPT-3 technology in the future,” the spokesperson added.
AI platforms like ChatGPT and DALL-E 2 have recently piqued marketers’ attention, with many brands and agencies eager to experiment with the technology. But there are concerns it isn’t ready for prime time.
Avocados From Mexico plans to air a 30-second commercial in the Big Game starring Anna Faris as Eve (of Adam and Eve).