Last year saw the debut of several travel brands in the Super Bowl as marketers tried to capitalize on post-pandemic demand for trips. Now, one travel brand already has plans to return to the Big Game next month. Booking.com will air a 30-second commercial in the fourth quarter of the game on Feb. 12, the travel site confirmed today.

The spot will continue the brand’s Booking.Yeah campaign, messaging that was also in its Super Bowl ad last year. That campaign included a series of spots with actor Idris Elba. However, the talent involved with this year’s campaign has yet to be revealed, a spokeswoman said.

Booking.com will also be working with a new agency. The company said Zulu Alpha Kilo will handle this year’s spot. Mindshare worked on media duties.

Last year was Booking.com’s first time in the Super Bowl, a commercial created with Horses & Mules. The travel site, which helps travelers make their reservations online, is owned by Booking Holdings, and has sister brands such as Kayak, Priceline and Open Table. Recent marketing appears to be working. Booking Holding logged total third-quarter revenues of $6.1 billion, a 29% rise over the year-earlier period. Net income for the quarter was $1.7 billion, a 117% jump, the company said in November.

"Despite the rising concern around the macroeconomic environment, we are encouraged by the slight improvement in room night growth we have seen in October and by the level of bookings for travel in early 2023,” CEO Glenn Fogel said in a statement reporting the third-quarter results.