Booking.com returns to Super Bowl for third consecutive year

Last year, the brand worked with Canadian agency Zulu Alpha Kilo on a spot starring a musically minded Melissa McCarthy belting out, “Somewhere, Anywhere” as she longed for a vacation. (Booking.com)

Adrianne Pasquarelli

January 18, 2024 07:02 PM

Featured Stories

Brand Marketing

Honda strikes L.A. Olympics sponsorship—5 things to know about the deal

Honda replaces Toyota as Team USA sponsor and has ambitious marketing plans with NBC and on the ground in Los Angeles.

Honda strikes L.A. Olympics sponsorship—5 things to know about the deal

AKQA restructures its creative leadership as two chief creative officers depart

AKQA restructures its creative leadership as two chief creative officers depart

Donna Speciale is stepping down as TelevisaUnivision’s ad chief and a TikTok exec will fill the role

Donna Speciale is stepping down as TelevisaUnivision’s ad chief and a TikTok exec will fill the role

Food & Beverage

How Slice soda is relaunching with an AI-generated retro radio station

How Slice soda is relaunching with an AI-generated retro radio station