Super Bowl

Booking.com returns to Super Bowl for third consecutive year

Last year, the brand worked with Canadian agency Zulu Alpha Kilo on a spot starring a musically minded Melissa McCarthy belting out, “Somewhere, Anywhere” as she longed for a vacation. (Booking.com)
January 18, 2024 07:02 PM

Anyone who remembers the earworm jingle of Booking.com’s Super Bowl spot last year can look forward to another go-round next month. The hospitality brand confirmed that it will return to the Big Game on Feb. 11, airing a 30-second spot during the second quarter.

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