Last year, the brand worked with Canadian agency Zulu Alpha Kilo on a spot starring a musically minded Melissa McCarthy belting out, “Somewhere, Anywhere” as she longed for a vacation.
Anyone who remembers the earworm jingle of Booking.com’s Super Bowl spot last year can look forward to another go-round next month. The hospitality brand confirmed that it will return to the Big Game on Feb. 11, airing a 30-second spot during the second quarter.
A spokeswoman confirmed Booking.com will again be working with Canadian agency Zulu Alpha Kilo.
Last year, the brand also worked with Zulu Alpha Kilo on a spot starring a musically minded Melissa McCarthy belting out, “Somewhere, Anywhere” as she longed for a vacation. In 2022, Booking.com worked with Horses & Mules on its Super Bowl debut, which also starred a celebrity—Idris Elba. Both ads continued the brand’s “Booking.Yeah” messaging. The spokeswoman would not say if that campaign will again be featured in the brand’s 2024 Super Bowl spot.
Owned by Booking Holdings, Booking.com’s sister brands include Kayak, Open Table and Priceline. Booking Holdings’ third-quarter total revenue jumped 21% to $7.3 billion from a year earlier, with net income up 51% to $2.5 billion, it previously reported.
