Super Bowl

Bud Light’s genie-themed Super Bowl ad shows humor, sports and music are key to its comeback strategy

Guys at a party, drinking Bud Light
The Bud Light Genie casts the brand as a portal to unique experiences. (Bud Light)
JS
By:
Jon Springer
February 06, 2024 01:15 PM

Featured Stories

Agencies
WPP launches rare public attack on Publicis over ad quality, escalating feud

WPP Media has issued a report attacking the quality of desktop and mobile inventory sold via Publicis Groupe's Epsilon SSP, a rarity even among industry rivals.

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WPP launches rare public attack on Publicis over ad quality, escalating feud
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AI search is upending the PR industry—how brands and agencies need to adapt
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TBWA\Chiat\Day plots its next chapter with slew of executive hires
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TBWA\Chiat\Day plots its next chapter with slew of executive hires
Opinion
Why Cannes is actually still relevant in 2025
MF
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M.T. Fletcher
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