Super Bowl

Bud Light’s genie-themed Super Bowl ad shows humor, sports and music are key to its comeback strategy

Guys at a party, drinking Bud Light
The Bud Light Genie casts the brand as a portal to unique experiences. (Bud Light)
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By:
Jon Springer
February 06, 2024 01:15 PM

Featured Stories

Accounts in Review
Inside Mars’ massive agency review—Publicis takes media from WPP, IPG expands its remit

The confectionery giant has also expanded its relationship with IPG.

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Ewan Larkin
Inside Mars’ massive agency review—Publicis takes media from WPP, IPG expands its remit
Agencies
What WPP’s next CEO will inherit and who could be in the running
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Ewan Larkin
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By:
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What WPP’s next CEO will inherit and who could be in the running
Food & Beverage
How coffee marketers are responding to growing desire for decaf and half-caff
JS
By:
Jon Springer
How coffee marketers are responding to growing desire for decaf and half-caff
Influencers & Creators
Creator and influencer trends brand marketers need to know about right now
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By:
Gillian Follett
Creator and influencer trends brand marketers need to know about right now