Budweiser Super Bowl commercial goes national in AB InBev switch

Sure enough, it’s just not a Super Bowl without the Clydesdales. Anheuser-Busch InBev on Monday said it would expand what was to be a regional Super Bowl ad for Budweiser to a national buy, citing “overwhelming excitement and response” to Super Bowl teasers and to Monday’s revelation of the “First Delivery” ad in full. The ad, featuring the famous Clydesdale horses and shown below in its extended form, was the No. 5 trending video on YouTube Monday, with more than 143,000 views since being published at 9 a.m. ET. Ad Age Best Places to Work 2025 50 companies doing a standout job See the full list here “First Delivery” from FCB New York was to have broadcast in Phoenix; Oklahoma City and Tulsa, Oklahoma; El Paso, Harlingen-Weslaco-Brownsville, Houston, San Antonio and Waco-Temple-Bryan, Texas; St. Louis and New Orleans, and on Budweiser’s digital and social channels. The 30-second ad joins 1-minute spots for Stella Artois, Bud Light and Michelob Ultra for AB InBev. The brewer is also running a 15-second Busch Light Super Bowl ad in the Florida market. As many as 15 brands were awaiting Super Bowl ad availability, according to media buyers earlier this month. It was not immediately clear whether Budweiser had been among them—or how AB InBev’s buying clout may have helped make room. The company is a long-time NFL sponsor and advertiser. AB InBev had announced on Jan. 16 that Budweiser would run a regional ad, which it confirmed in correspondence with Ad Age for an article about the buy published Monday morning and in a press release accompanying the publishing of the ad on social channels. Loading…

Budweiser Super Bowl commercial goes national in AB InBev switch

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