Galderma’s Cetaphil is getting blowback from a TikTok creator and her followers over its tear-jerking campaign timed to the Super Bowl showing a dad and daughter bonding over Taylor Swift, football and skin care, after the creator pointed to her widely viewed videos from September telling a story with her stepfather.
Shortly after the #GameTimeGlow campaign broke on Friday and went viral on social media, TikTok creator Sharon Mbabazi shared her discontent in a TikTok video that has since been deleted: “Like y’all could have at least given us some credit. What’s up? They have a mixed-race girl in the video and a white guy. I’m a Black girl. My stepdad is white. And in the video, she’s doing her makeup, her skin care on her vanity and her white dad walks in. I was doing my makeup on my vanity, and my white dad walks in and tells me about football,” Mbabazi said, referencing videos she shared to TikTok in September which now have millions of views. “I thought, OK, maybe it’s a coincidence, until I saw the dad walk into her room and put skin care under his eyes, like what my step dad and I did in our video, and he put eye patches under his eye. Like literally bar for bar it’s the same concept, same idea.”