Doritos is one step closer to its Super Bowl spot.

The PepsiCo snack brand has narrowed down thousands of fan-made entries in its “Crash the Super Bowl” contest to 25 semifinalists. The semifinalists (below) vary in absurdity, including sharing dentures to eat Doritos and eating a Doritos alien, and showcase diverse casts. While humor has long been a staple of Super Bowl advertising, more brands have turned to absurdist humor in the last year in an effort to reach consumers. 

Contestants were barred from using AI in their ads.

Fans can view all of the submissions—which include the tagline “For the Bold”—and vote on them here. 

In September, Doritos announced it would bring back the “Crash the Super Bowl” contest, which featured fan-made ads from 2006 to 2016. The winner of this year’s contest will receive $1 million and an all-expenses paid trip to Super Bowl 2025 in New Orleans. Contestants were given a toolkit of music, logos and other brand assets to make a 30-second spot. Fox is charging around $7 million for a 30-second Super Bowl ad.

Doritos is not the only brand to turn to its consumers for its Big Game ad. Taco Bell’s Super Bowl spot will feature photos of real customers captured via special drive-thru cameras.

Editor’s note: PepsiCo’s Senior VP of Frito-Lay Marketing Tina Mahal will speak at Ad Age’s virtual Super Bowl Playbook on Feb. 4. Find out more about the event at AdAge.com/SuperBowl2025.