DraftKings is taking viewers to Kevin Hart’s Super Bowl party in its Big Game ad.
The 30-second spot, titled “Kevin's Bet,” will run in the first quarter and promotes a free $5 bet for customers in states where the platform is active. It marks DraftKings' third consecutive appearance in the game and is a continuation of the sports betting platform’s work with the comedian.
“The work we did with Kevin at the beginning of the season got a great response from consumers, so we wanted to build on that success,” said Michael Shonkoff, DraftKings’ VP of brand and agency.
During the party, Hart is shown interacting with multiple celebrities who speculate what Hart's Super Bowl wager will be. The ad features baseball legend David Ortiz, rapper Ludacris, wrestler The Undertaker, skateboarder Tony Hawk, Basketball Hall of Famers Julius Irving and Lisa Leslie, as well as Football Hall of Famer Emmitt Smith.