E-Trade is returning to the Super Bowl, baby in tow. The Morgan Stanley-owned online brokerage is planning to air a 30-second spot in the second quarter of the game.

The commercial—E-Trade’s first from agency 72andSunny—will once again include the E-Trade Baby, the brand’s pint-sized mascot who has appeared in its last two years of Super Bowl ads.

The brand will be “championing our best-in-class investing and trading platform as part of the Morgan Stanley Wealth Management ecosystem,” Andrea Zaretsky, chief marketing officer at Morgan Stanley Wealth Management, said in a statement.

A spokesman said that E-Trade is still working with MullenLowe, the agency that has spearheaded its recent Super Bowl campaigns, adding that it does not follow an agency of record format.

A Super Bowl regular, E-Trade has aired spots consecutively in the Big Game since 2021. Last year’s ad featured the baby as the best man in another infant’s wedding. Prior to 2021, E-Trade, which was acquired by Morgan Stanley four years ago, advertised from 2008 through 2013 and again in 2018.