Inside e.l.f. Beauty’s Super Bowl campaign—why it’s opting for social and streaming over a Big Game ad
E.l.f.'s Super Bowl livestream, called “The E.l.f. Time Show,” will feature a trio of hosts—sportscaster Suzy Shuster, actress and comedian Yvonne Orji and drag queen Heidi N Closet. (e.l.f. Beauty)