This year’s winning ad went to the dogs. The Farmer’s Dog spot ranked first in USA Today’s Super Bowl Ad Meter, which asks the public to rate ads online with a score from 1 to 10.
Read: Ad Age ranks the Top 5 Super Bowl 2023 ads
The pet food company’s 60-second spot features the long life of Bear, a chocolate Labrador who grows up alongside his owner from childhood to her having her own family as an adult. The ad, which was directed in-house, is set to Lee Fields’ classic song, “Forever.” The commercial won with an average score of 6.56 out of 10.