Farmer’s Dog takes top slot in USA Today’s Super Bowl ad meter

This year’s winning ad went to the dogs. The Farmer’s Dog spot ranked first in USA Today’s Super Bowl Ad Meter, which asks the public to rate ads online with a score from 1 to 10. Read: Ad Age ranks the Top 5 Super Bowl 2023 ads The pet food company’s 60-second spot features the long life of Bear, a chocolate Labrador who grows up alongside his owner from childhood to her having her own family as an adult. The ad, which was directed in-house, is set to Lee Fields’ classic song, “Forever.” The commercial won with an average score of 6.56 out of 10. Second place went to the NFL’s ad “Run With It,” which starred Diana Flores, quarterback of the Mexico women’s national flag football team. Flores is chased throughout the 90-second spot, evading people such as Erin Andrews, Cam Heyward, Aidan Hutchinson, Sauce Gardner, Jalen Ramsey, and even Flores’ mom. The ad scored 6.38 on the scale. The third spot went to Amazon for another dog-related commercial. The “Saving Sawyer” ad shows a family and their dog, who becomes destructive from loneliness when the family leaves. After enough chewed-up remotes and broken lamps, the family gets a second dog to help keep the first company. The in-house ad earned a rank of 6.35. Dunkin’s commercial starring Ben Affleck and Jennifer Lopez snagged the fourth spot with a ranking of 6.34. And Frito-Lay rounded out the top 5 with its spot for PopCorners, featuring the cast of “Breaking Bad,” with a ranking of 6.26. The best and worst Super Bowl ads Ad Age reviews the Big Game commercials Click here Coming in at the bottom of the list of 51 ads was a 15-second spot from the band U2. Showing an ominous sphere roaming over a city, and ending with … a baby’s head announcing U2’s latest project: a new venue called MSG Sphere (hence the ominous orb) at The Venetian in Las Vegas. Viewers didn’t seem to like the ominous orb, especially after the U.S. shot down a suspected Chinese surveillance balloon, and another unidentified object was shot down over Lake Huron just hours before the game. The ad averaged 3.7 out of 10. Last year’s USA Today Ad Meter winner was Rocket Mortgage with its “Barbie Dreamhouse” spot featuring actress Anna Kendrick. Watch all the Super Bowl commercials From Bud Light to Rakuten and Amazon, see all of the ads Watch them here

Farmer’s Dog takes top slot in USA Today’s Super Bowl ad meter

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