General Motors will push its electric vehicle ambitions with two Super Bowl ads—one for Cadillac and another corporate spot that continues its approach of pushing EVs for the masses.
The 60-second Cadillac ad is from Leo Burnett and will plug the Lyriq, a crossover that marks the luxury brand’s first electric vehicle that is expected to hit dealers in the first half of 2022. The 60-second corporate spot is from McCann Worldgroup and will continue the automaker’s “Everybody In” campaign that debuted in early January, aiming to raise awareness for electric vehicles by plugging them as fun, clean and safe, while pushing GM’s proprietary Ultium battery platform. GM has said it would invest $27 billion toward electric and autonomous vehicle development and launch 30 EVs through 2025.
Global Chief Marketing Officer Deborah Wahl in an interview declined to share creative details for the ads. The corporate spot is expected to include Will Ferrell. (The Wall Street Journal first reported the actor's inclusion). The Cadillac ad seems to be poised to have some sort of Edward Scissorhands theme, based on a scene of the ad shared by the automaker (above) that sparked speculation that it resembles a fictional neighborhood shown in the 1990 movie.