While the Tampa Bay Buccaneers and the Kansas City Chiefs face off during Super Bowl LV this weekend, many brands are hoping they can make an impact with football lovers on social platforms.
Brands are either skipping expensive buys in the Super Bowl and diverting their attentions entirely to social media, or are supporting their Big Game ads with large social pushes. Most of these are light-hearted and fun attempts at standing out in social feeds.
Cheetos, Verizon and Mtn Dew are building out their Super Bowl ad buys with interactive social strategies, while brands like Avocados From Mexico are looking to use social to engage with fans through virtual experiences. Cutwater Spirits is even launching a sweepstakes with a well-known comedian. At the same time, social platforms like Facebook and Twitter are sharing stickers, filters and hosting events to boost chatter.