How Mtn Dew, Hyundai and Chipotle are weaving TikTok into Super Bowl advertising

Brands are buying video ads, working with influencers and spreading dance challenges on TikTok for the Super Bowl. (Illustration by Tam Nguyen/Ad Age)

January 30, 2020 05:33 PM

Featured Stories

Meta wants to automate where your ads appear. These new AI tools are step one.

Advertisers will now be able to instruct Meta's AI ads system with more granular metrics for success.

Meta wants to automate where your ads appear. These new AI tools are step one.

Cannes Lions predictions—top creatives pick 53 campaigns to win

Cannes Lions predictions—top creatives pick 53 campaigns to win

Brand Marketing

How Venmo is changing its marketing strategy to embrace commerce

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How Venmo is changing its marketing strategy to embrace commerce

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Inside the rise of Uncrustables—marketing gets a boost as adult love for the kids’ snack grows

Inside the rise of Uncrustables—marketing gets a boost as adult love for the kids’ snack grows