The teaser for Pop-Tarts’ first Super Bowl spot suggests fans of mainstream snacks—particularly pretzels—should rethink their choices.
The Kellogg Co. brand, known for sweet breakfast pastries, previously announced its plan to join the Super Bowl fray with a spot starring Jonathan Van Ness of Netflix’s “Queer Eye” that promotes its newest Pop-Tarts Pretzel variety. While the latest iteration of Pop-Tarts is clearly meant to be a snack, no one at Kellogg's would stop you from toasting a couple for breakfast.
Van Ness’ personality, not the actual product, is the feature of the teaser released Thursday.