Super Bowl

Kawasaki buys first Super Bowl ad

Kawasaki has been teasing a Jan. 23 reveal for an off-roading vehicle called the Ridge. (Kawasaki)
January 11, 2024 10:30 AM

Kawasaki, maker of motorcycles, jet skis and all-terrain vehicles, will make its Super Bowl debut as it begins a new relationship with Omnicom’s Goodby, Silverstein & Partners.

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