Kawasaki, maker of motorcycles, jet skis and all-terrain vehicles, will make its Super Bowl debut as it begins a new relationship with Omnicom’s Goodby, Silverstein & Partners.
“Kawasaki’s debut in the Super Bowl is driven by a desire to plant their flag at the top of the rapidly growing world of power sports,” the company said in a statement provided to Ad Age by Goodby.
Goodby won the Super Bowl assignment during a competitive review in 2023. The agency is also behind Big Game spots this year for Mtn Dew, Doritos and BMW.