Little Caesars’ first Super Bowl commercial aims to show that getting its pizza delivered is the best thing since sliced bread.
The “Pizza! Pizza!” chain’s 30-second spot centers on the CEO of Sliced Bread Inc., played by Rainn Wilson. His company and career implode after Little Caesars begins offering delivery of online orders, which customers declare “is the best thing since sliced bread.”
Cue the chaos.
Wilson’s character becomes increasingly unhinged and (spoiler alert) he ultimately winds up with a new career.
Little Caesars, eager to make a splash with its Super Bowl debut, is offering free Hot-N-Ready lunch combos on Feb. 17—for carryout, not delivery—if the ad wins the top spot in the USA Today Ad Meter ranking.
While Little Caesars is new to the Super Bowl, Jeff Klein, senior VP of global marketing at the Detroit-based pizza chain since 2019, is not. He was part of Doritos' “Crash the Super Bowl” ads for eight years during his tenure at Frito-Lay. Some of those consumer-generated ads led the USA Today Ad Meter.