McDonald’s is highlighting the moment of indecision that strikes many of its customers as they’re about to make an order in a new commercial airing in its customary ad slot just minutes before the Super Bowl kickoff.
February 13, 2022 11:30 PM
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17 hot take predictions for the TV upfronts
From “linear TV is not dead” to “live sports is not as hot as you think” and varying stances on the importance of the upfront, 18 executives weigh in on what this year’s market could bring.
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