Don’t forget to make room for the cranberry juice along with all the chips, wings and pizza during the Super Bowl this weekend. Ocean Spray wants in on the Super Bowl social conversations, and is officially partnering with Nathan Apodaca, aka Doggface or @420Doggface208 on TikTok, for a TikTok campaign that celebrates dance and guzzling down juice leading up to the Big Game.
This is the first time Ocean Spray has officially partnered with the influencer, who has become somewhat of a mascot for the 91-year-old brand on TikTok after generating a ton of publicity for a viral video last October in which he sips on a carton of Ocean Spray while longboarding and lip-syncing to Fleetwood Mac’s “Dreams.” Ocean Spray responded by sending him a cranberry red Nissan truck filled with juice and later funding his honeymoon.
The TikTok campaign is called #DoggfaceDanceVibes. In a TikTok video posted today, Apodaca encourages viewers to try his own choreographed dance, which incorporates the catch of an Ocean Spray Cran-Raspberry bottle, as they cheer on the Chiefs or the Buccaneers, or just for—as Apodaca would say—“good vibes.”
Ocean Spray, which has 77,000 followers on TikTok, is using an original song created for the campaign and other TikTok creators will be joining in and posting their own takes on Apodaca’s dance. Ocean Spray’s marketing and public relations agency Jonesworks spearheaded the initiative.