Behind Poppi’s influencer-led Super Bowl commercial and social campaign
Poppi amplified its Super Bowl spot with an extensive push that included delivering hot pink Poppi vending machines to influencers and brand partners. (@kaelimaee, @passthatpuss, @robert_rausch)
From “linear TV is not dead” to “live sports is not as hot as you think” and varying stances on the importance of the upfront, 18 executives weigh in on what this year’s market could bring.