Singer Meghan Trainor had a cameo in Pringle’s 2023 Big Game ad.
Pringles will air a Super Bowl commercial for a seventh consecutive year. The Kellanova-owned snack brand declined to share details about the creative, but hinted that the ad will be “uncanny.”
The 30-second commercial will once again be led by WPP’s Grey Group, and will run at the end of the first quarter.
Pringles joins Hellmann’s and Oreo as other food brands advertising in the Feb. 11 game on CBS.
Pringles’ Super Bowl ad in 2023 continued the “Stuck In” campaign, which showed consumers getting their arms stuck in a container of Pringles while reaching for that last chip.
This will be the first Pringles’ Super Bowl ad since Kellogg split into Kellanova and WK Kellogg Co. earlier this year. Kellanova houses the former Kellogg snacking brands, including Cheez-It, Pop-Tarts, Kellogg’s Rice Krispies Treats and Eggo. Kellanova recently confirmed that it is evaluating its agency relationships in North America.
