Sam’s Club is launching its first-ever Super Bowl spot, turning to actor, comedian and entrepreneur Kevin Hart to create and star in an ad.
Sam’s Club is launching its first-ever Super Bowl spot, turning to actor, comedian and entrepreneur Kevin Hart to create and star in an ad.
From “linear TV is not dead” to “live sports is not as hot as you think” and varying stances on the importance of the upfront, 18 executives weigh in on what this year’s market could bring.