Chatty mom hypes Carvana experience in used-vehicle brand's first Super Bowl ad

An "oversharing mom" who can't stop talking about her Carvana buying experience takes center stage in the online used-vehicle retailer's first-ever Super Bowl ad. Carvana's 30-second commercial depicts a talkative mom character telling person after person she encounters—her son, an elevator full of people, a grocery store employee, a hairstylist, guests at a wedding and more—that she had a pleasant customer journey. See which brands are buying ads in Super Bowl 2022. The spot was developed in-house, produced in collaboration with ArtClass, and directed by Paul Trillo. It highlights key aspects of the sales process Carvana advertises: Vehicles can be purchased entirely online and refunds are available for customers who decide within seven days that they don't like their selected car. The idea that "your next customer may be your mom" inspired the ad, Carvana Co-Founder and Chief Brand Officer Ryan Keeton said in a statement. Carvana calls the campaign "We'll Drive You Happy." Get the latest Ad Age Super Bowl 2022 news here. —C.J. Moore is a reporter for Automotive News

Chatty mom hypes Carvana experience in used-vehicle brand's first Super Bowl ad

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