Nerds’ anthropomorphic gummy is back, this time as a trumpet player for Nerds Gummy Clusters’ Super Bowl commercial, as the brand looks to continue to bring in new consumers after a year of record sales.
The spot stars Grammy-nominated singer Shaboozey and is set in New Orleans, the site of Sunday’s game.
The candy brand’s spot, from Digitas Chicago, opens with Shaboozey walking down a street with a bag of, what else, Nerds Gummy Clusters. He encounters the Nerds gummy playing the trumpet as part of a New Orleans brass band. Shaboozey starts singing a rendition of Louis Armstrong’s “What a Wonderful World,” as anthropomorphic Nerds gather on the street and cover the gummy.