For Ad Age, the Super Bowl, is well, our Super Bowl. We have spent the past several months reporting on the early ad deals, exploring the state of the marketplace and dissecting the impact of the economy on Big Game commercials. And as hype builds this week, we strive to be your one-stop resource for breaking news filled with marketing industry context.
Post-game update: Ad Age ranks the Top 5 Super Bowl 2023 ads
We are just as eager—perhaps even more so—as Super Bowl viewers to get early looks at the commercials. And while there are still more to come, this year’s crop of ads already promises to entertain. There are certainly some that are a little bit odd (Jon Hamm and Brie Larson are miniaturized and put in a refrigerator), leave you longing for the '90s, and even inject a bit of romance into the game.
Below, Ad Age has compiled a resource for everything you need to know about the business of Big Game commercials and answers to some of the most commonly asked Super Bowl questions.
Where can I find the latest news on Super Bowl 2023 commercials?
- For Super Bowl news as it happens, bookmark our regularly updated blog, which tracks all of the commercials and other brand plans. For more, check out Ad Age's in-depth Super Bowl news hub here.
- Here's a sortable list of brands planning to air national Super Bowl commercials.
- To watch all of the Super Bowl commercials released so far, head here.
- If you want to go watch Super Bowl ads of yore, dig into our extensive Super Bowl ad archive.
- Follow Ad Age on Twitter for real-time commentary and analysis during the Super Bowl and find more of the latest Big Game advertising updates on Instagram, TikTok, LinkedIn and Facebook.