Super Bowl 2023 commercials resource—everything to know about the business of the Big Game

For Ad Age, the Super Bowl, is well, our Super Bowl. We have spent the past several months reporting on the early ad deals, exploring the state of the marketplace and dissecting the impact of the economy on Big Game commercials. And as hype builds this week, we strive to be your one-stop resource for breaking news filled with marketing industry context. Post-game update: Ad Age ranks the Top 5 Super Bowl 2023 ads We are just as eager—perhaps even more so—as Super Bowl viewers to get early looks at the commercials. And while there are still more to come, this year’s crop of ads already promises to entertain. There are certainly some that are a little bit odd (Jon Hamm and Brie Larson are miniaturized and put in a refrigerator), leave you longing for the '90s, and even inject a bit of romance into the game. Below, Ad Age has compiled a resource for everything you need to know about the business of Big Game commercials and answers to some of the most commonly asked Super Bowl questions. Where can I find the latest news on Super Bowl 2023 commercials? When is the Super Bowl? Super Bowl LVII will kick off on Sunday, Feb. 12 at 6:30 p.m. ET. Where can I watch the Super Bowl? The game will be broadcast on Fox. It is also available on streaming on Fox apps. What teams are playing in the Super Bowl? The Kansas City Chiefs and Philadelphia Eagles are going head-to-head at State Farm Stadium in Glendale, Arizona on Feb. 12. The two teams have faced off nine times in the past, with the Kansas City Chiefs winning five games and the Philadelphia Eagles winning four. The Chiefs won the last matchup between the two teams, 42-30, on Oct. 3, 2021. See how State Farm is leaning into its stadium naming rights Super Bowl marketing All the latest Big Game ad news in one spot Click here for updates Who is playing in the Super Bowl halftime show? Rihanna will perform during the Apple Music Super Bowl LVII Halftime Show. It is Apple Music's first year sponsoring the show, following Pepsi's 10-year run. Apple Music teased the show by bringing fans from all 32 NFL teams together to sing Rihanna’s hit “Stay.” How much does a Super Bowl commercial cost in 2023? Fox announced earlier this week that it officially sold out of ad inventory in the game. But getting to the finish line was not an easy process, with Fox noting that the economic climate and crypto downturn caused some advertisers to sell back ad inventory and delayed getting some deals done. Several brands reportedly shelled out north of $7 million for a 30-second spot, whereas those that invested in major sponsorships across Fox’s portfolio paid closer to the low- and mid-$6 million price range. These numbers are consistent with the 2022 game on NBC, according to sources familiar with the matter. Read more about the Super Bowl ad sale process Which ads are officially considered Super Bowl commercials? Super Bowl commercials are officially those airing nationally during the game—which is between coin toss and end of play. Ad Age only reviews national, in-game ads. What’s the difference between a regional Super Bowl ad and a national one? Regional ads are targeted to local markets, so not everyone watching the game across the country will see those ads; national ads will be served to the entire country. Brands such as Budweiser and AI platform Dialpad plan to air local ads during the game. Which brands have commercials in this year’s game? Super Bowl regulars including Bud Light, TurboTax, WeatherTech, Squarespace and E-Trade will once again air ads. They are joined by Super Bowl newcomers such as Web3 gaming company Limit Break, Frito-Lay’s PopCorners and Downy, among others. Anheuser-Busch InBev's decision to give up its category exclusivity has also opened the door to other alcohol marketers, including Molson Coors, Heineken, Rémy Martin and Crown Royal. Read more on all of the brands with Super Bowl commercials Where can I watch all the commercials in the Super Bowl? Bookmark this page to stay up to date on new releases up until kickoff. For even more pre-game viewing, catch up here on teasers from brands as well as other brand plans for the Super Bowl. Watch all the Super Bowl commercials From Bud Light to Rakuten and Amazon, see all of the ads Watch them here

Super Bowl 2023 guide—everything you need to know about the business of the Big Game

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