The Las Vegas Sphere has brought new relevance to out-of-home advertising around the Super Bowl, as numerous brands are flocking to the venue’s giant digital billboard to draw off interest in the upcoming game.
While marketers such as Hellmann’s have recently taken to Sphere’s exterior (dubbed “Exosphere”), this week’s ad placements are strictly reserved for NFL sponsors, Ad Age reported last week. This means some big brands had exclusive access to buying a spot, and those purchases are now coming to fruition in the form of animated flight maps, snow globes, football helmets and more.
As the Super Bowl draws ever nearer, here are the ways in which five brands have already advertised on Sphere this week.