Super Bowl

Super Bowl updates—Michelob Ultra is a winner, Google goes local (and national) and McConaughey is everywhere

Michelob Ultra’s pickleball ad has scored the highest among ads out so far, according to one ad testing firm. (Michelob Ultra)
ES
By:
E.J. Schultz
January 31, 2025 09:55 PM

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Inside Mars’ massive agency review—Publicis takes media from WPP, IPG expands its remit

The confectionery giant has also expanded its relationship with IPG.

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How coffee marketers are responding to growing desire for decaf and half-caff
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Creator and influencer trends brand marketers need to know about right now
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