There’s a strong sense of déjà vu associated with this year’s Super Bowl, in which the Kansas City Chiefs, fresh off their 2024 victory, once again play against their 2023 Big Game opponents the Philadelphia Eagles. And just like last year, the majority of viewers want humorous ads instead of serious ones.
A recent Harris Poll examined the viewership expectations for Super Bowl advertisers in 2025; the organization found that 72% of those surveyed said they plan to watch the Big Game on Sunday, an increase from the 67% who watched last year. Seventy-five percent of those polled are very excited and somewhat excited to watch this year’s ads. Indeed, a different survey, conducted by market research firm Numerator, found that almost half, or 44%, of respondents are specifically looking forward to seeing Budweiser or Bud Light commercials—more than any other brand. Bud Light released its “Big Men on Cul-De-Sac” ad late last week.