Super Bowl advertisers fell short on key diversity and inclusion measures, analysis shows

Despite heightened scrutiny on their diversity efforts, brands advertising in the Super Bowl failed to improve on key inclusivity measures, according to a newly released study of the ads. Forty-five percent of the ads had casts that represented diverse and inclusive audiences, according to the Association of National Advertisers’ Alliance for Inclusive & Multicultural Marketing (AIMM), which is nearly identical to last year's score.