Super Bowl

Super Bowl advertisers fell short on key diversity and inclusion measures, analysis shows

(Composite by Ad Age)
February 09, 2021 07:58 PM

Despite heightened scrutiny on their diversity efforts, brands advertising in the Super Bowl failed to improve on key inclusivity measures, according to a newly released study of the ads. Forty-five percent of the ads had casts that represented diverse and inclusive audiences, according to the Association of National Advertisers’ Alliance for Inclusive & Multicultural Marketing (AIMM), which is nearly identical to last year's score.

Staying current is easy with newsletters delivered straight to your inbox.