When it comes to game day global YouTube views, Booking.com’s Tina Fey spot earned the most, followed by T-Mobile’s “Auditions” ad and State Farm’s ad, according to data from the YouTube AdBlitz. It also found “Who is in the Homes.com commercial?” to be one of the most searched questions of the night. The answer: Dan Levy, Heidi Gardner, Lil Wayne and Jeff Goldblum starred in the brand’s slate of three Super Bowl ads.
Read more: Behind the massive ad buy for Homes.com
Sprout Social found that Verizon—which featured Beyoncé in its ad—generated the most social mentions and engagements among Super Bowl advertisers, with the brand being mentioned 52,936 times on Sunday for 453,578 engagements (likes, shares, comments). But Taylor Swift—who was not in any ads, but gained plenty of screen time as she watched Travis Kelce from her stadium suite—generated more social buzz than all advertisers combined, according to Sprout, which calculated that the pop star was mentioned 548,337 times for over 5,493,492 engagements.
Also read: Top 5 Super Bowl 2024 social media moments